The figures shown by the sales of ebooks denote that basically the romance readers are dominant on the digital market. These figures have been backed by romance publishers as well as the high success of the bestseller romance stories self-published by many romance writers. The explanation for this popularity of romance stories is not that difficult. The quick downloads and easy marketing of these stories in the digital world have made the romance novels a big hit.
After romance hits, there are some other genres which are showing success better than others and making fans yearn for them just like they do with romance digital reading, leaving open a question: is it the reading on a small screen, in digital appearance suitable for few genres?
The Observer’s Anna Baddeley presents an assumption that many people are psychologically affected by the large number of page turns. The small bar of the reader keeps a count of the percentage of remaining book showing the reader how far he has accomplished his reading task. This theory actually gives a sensible insight on the reader’s minds. There are lots of reluctant readers who have rejected a number of books just because of their immense volumes and large number of pages. When a reader picks an ebook, he cannot assume the amount of reading work in store for him beforehand in the same manner as he does for a hard cover book.
Baddeley says in her article in the Observer: “Anyone who’s used an e-reader will relate to this. There’s something about having fewer words to a page, the instant page-turning, the percentage bar (37% complete… 84% complete) that encourages you to hurtle through an ebook. I find I’m less likely to linger over a sentence, or turn back to something in a previous chapter”.
Furthermore, readers have the satisfaction that the book is a digital file which is long but not heavy as opposed to hardcover books. This simple portability feature adds to a sense of relief to the devices that do not overwhelm with the appearance. This makes it a better choice for commuters who like to read books during travelling. Stressed out travelers can easily hook up to a simple reading of romance or less verbose books on their way, rather than wait for a perfect armchair to release their stress. The fast paced narratives showing a clear start, middle and ending of the book is highly favored by most travel readers.
The romance novels are quick and easy for most readers without any relation to the length of the book. Other genres, including the Game of Thorne series or Harry Potter, which are considered verbose in their writing, are adding to the sales of digital books mainly because of Baddeley’s theory. Digital readers are not supposed to worry about page numbers and word counts. They just need to focus on the small percentage bar located at the bottom of the screen showing how much they have accomplished throughout the story.