Scholastic Takes Us to the Era of eLearning

People in the educational field have major concerns during summer vacations as students forget all about studies and lose the acquired knowledge in the months they are away from school. This is a huge source of apprehension for teachers since after the summer vacations are over, lots of time is wasted to revive the “asleep” knowledge and to get the students into ”learning mode” again. The beginning of each year takes lots of time and effort to speed up the learning process.

However, Scholastic – the largest producer of children’s reading content- has proved thoughtful in this matter. They have been tirelessly working to introduce free digital learning apps and games designed to induce self-teaching, tools that students can enjoy throughout their summers. To the teachers’ utmost relief, this is sure to bridge the knowledge gap which comes during the summer vacations. The president of Scholastic Media, Deborah Forte, talked to the media about importance of these learning methods for students:

“Scholastic has always been about being relevant and supporting the needs of our customers. We offer through all of our digital content and physical content experiences that promote literacy. It could be through an app or a game or by way of a book,” she said. Forte also added that Scholastic is looking at things from a different point of view, as in addition to publishing, they’ve always introduced material for  the digital world such as apps, games and software. There are a number of book apps in the market which look nothing like the reading apps and this is a source of concern for the company. She said that Scholastic targets to keep the children’s reading material away from any confusion. Nowadays, it is hard to find good content for children as it is not easy to differentiate reading books from playing games.

The major attraction for this upcoming summer vacation is the Storia digital app, a marketplace for children’s content, under the Scolastic brand. The Storia digital app finds children’s digital book apps from various platforms, in addition to preserving and maintaining children’s digital assets. Storia is quite practical for finding the right reading material according to every child’s interests.

Scholastic has been successfully performing in this area for ninety years. They have preserved and maintained children’s books in print and media, available for various age groups, interests and reading levels.  Now they have ventured into the digital world and developed Storia into a sound ecosystem which is unmatched when it comes to searching books for children’s interest.

Scholastic has expanded its ebook editorial staff and chosen Jenny Frost as senior vice president of ebook strategy.  According to Forte, this move shows Scholastic’s dedication to the development and maintenance of digital material for kids of all ages as they encourage learning and reading habits in the early years.

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