Next Generation in Publishing: Now and Then Reader

With all the book wars going on these days, serious readers are being affected and are not happy that on a certain device, a great one at that, they cannot have access to several books because of the conflict that never seems to end between the large publishing companies. In these times of crisis, a new in-house publishing company has risen: Now and Then Reader. The works of numerous artists are available via Amazon’s Kindle Singles, Apple’s iBookstore, Google Books, Barnes & Noble and Kobo. The new publishing company was created to represent the fresh collaboration between the giant book stores, supporting serious readers.

Co-founder and chief editor Ivan R. Lee states, in an interview for Mercy Pilkington of Goodereader: “There’s an audience for serious reading that has been kind of lost to publishers because of the nature of book retailing. It’s gotten more and more difficult to publish non-fiction. The decline, I should say almost the disappearance of independent booksellers and newspapers, has collapsed or severely cut back reviews of serious reading. The audience is still out there but it’s gotten more and more difficult to reach them. But reaching them through the internet seems to be a way to find them.”

Co-founder and marketing director, Chandos Erwin has the same opinion, adding that this method is highly successful, by offering the opportunity to publish pieces of work, ”Digital publishing has made this possible. We’re able to turn the book around in a matter of days and get it up on the site.”

“We used to pride ourselves on not wasting any time in publishing, but it’s still a six month process, not discounting the time for signing the contract, editing the book, designing the book, getting it into the hands of the sales people, and promoting the book. By comparison, signing, editing, and publishing is delightful with digital publishing,” says Dee.

This week, Now and Then Reader releases a masterpiece by Jeremy Bernstein. The physicist’s credentials include articles for The New Yorker and his new book, ”How Iran Got The Bomb”, is startling, profound and extremely relevant to the current affairs with Iran. This type of books are published by Now and Then Reading, as people enjoy being informed and reading serious works by serious authors. “We’re just getting out of the gates,” adds Erwin, “but we’re picking up steam because there is an audience who is hungry for this type of format.”

The short form eBooks are definitely a step forward in the business and the audience is eager for this type of fresh releases.

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