Microsoft’s own Surface was expected to take the tablet world up a storm, but not many are enthusiastic about its success, including Acer. They feel that Surface doesn’t present much of a challenge to Apple’s iPad.
Oliver Ahrens, the senior vice-president of Acer and president for Europe said: “I don’t think it will be successful because you cannot be a hardware player with two products. Microsoft is working with two dozen PC vendors worldwide, including the local guys, whereas Apple is alone, it can more or less do what it wants. Microsoft is a component of a PC system. A very important component, but still a component.”
He also commented on Microsoft, stating that the company has taken on much more than it can handle. “Instead of enhancing the user experience for Win 8 (…) they open a new battlefield,” he added. “I worry that this will lead into a defocus internally for Microsoft, and then we have to suffer because we are working with their products.”
Whatever may be the situation, Microsoft has undoubtedly introduced exciting new dimensions to the tablet world. For long Apple’s iPad has been leading the industry, with other devices trying to catch up and outdo their foremost competitor. When Asus launched its Transformer Prime, many analysts thought it would change the tablet scenario but it didn’t prove to be what was expected. With the emergence of Surface, it seems that the battle between the two titans will be intense; however, Microsoft has much more to lose than Apple. Steve Jobs’ baby has a stronghold in this battlefield and is quite comfortable in its current position, while Microsoft has to re-establish itself. Another point to lose is that Microsoft has pushed hard for this venture and gave up everything for it. If it loses this game, it might lose the entire match.
Surface is the latest venture by Microsoft, which was thought to topple iPad’s monopoly over the tablet world. This new device is 9.3mm thin and comes with a full sized USB port to enhance its usability. Surface has a 10.6” widescreen HD display and works with Microsoft’s Clear Type HD screen technology, featuring a 3 mm cover which feels like a soft book, after folding over the edges. Mainly a Touch Tablet, the keyboard is imprinted inside the cover.
Whenever the cover is opened, it can be laid on the table for typing. There is a 0.7 millimeter metal flap along its length, the kickstand, which transforms the device from a tablet to a small PC. For a comfortable grip, the edges have been rounded. There are two in-built cameras, the front facing camera and a back camera, perfect for filming and taking snapshots while looking on the screen. There are two speakers, dual microphones, microSD slot, a USB port and Micro HDMI plus a magnetic power connector on the sides.
This device has been long awaited by everyone and it sure is promising. There are always doubts when launching a new product and one can never know what its destiny will be. Just give it a few months.