Google is out to get the pirate websites, fact that will surely decrease the extent of piracy is found on search engines during a simple search on the internet. When we search to buy an ebook or a new track, in most cases an unprecedented amount of pirate websites come up on the search results. Now Google has actively started to remove any website having DCMA complaints or is known to be of this kind.
Google has shared that the number of DCMA complaints every month reaches to as many as 5 million, including other notices. This change has been brought about in order to help users to search legitimate content distribution websites like Google Books, Apple, Amazon and Spotify.
In a public statement made to announce the new change, Amit Singhal, SVP Engineering, Google said: “Only copyright holders know if something is authorized, and only courts can decide if a copyright has been infringed; Google cannot determine whether a particular webpage does or does not violate copyright law. So while this new signal will influence the ranking of some search results, we won’t be removing any pages from search results unless we receive a valid copyright removal notice from the rights owner. And we’ll continue to provide “counter-notice” tools so that those who believe their content has been wrongly removed can get it reinstated. We’ll also continue to be transparent about copyright removals.”
“Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site,” Google senior vice president of engineering Amit Singhal said in a blog post. “This ranking change should help users find legitimate, quality sources of content more easily – whether it’s a song previewed on NPR’s music website, a TV show on Hulu or new music streamed on Spotify.”
With this Google crackdown and a change in its policy, many companies and consumer groups have welcomed the new prospects enthusiastically in hope that this will increase the sales of legitimate sources. The sales must increase, as it has been made extremely easy to buy a book rather than to pirate it. The extremely famous torrent sites, file sharing sites and popular pirating sites will be made harder to find for casual users.
Senior executive vice president of Motion Picture Association of America, O’Leary said: “We will be watching this development closely – the devil is always in the details – and look forward to Google taking further steps to ensure that its services favor legitimate businesses and creators, not thieves,”
There is a minor group of users which are claiming that this change has been initiated on the request of major recording and book publishing companies. As an attempt to root out piracy by large companies, privacy concerns are being raised. After this change, should Google take steps to filter pirated ebooks and other content too? This discussion is a hot issue which will need some time before a final conclusion.