In the beginning of October, Google has expanded their eBook store to the Old Continent, announcing their entry to the British market. After launching their eBook library to the US in December 2010, Google has finally moved towards other parts of the world, announcing the availability of several hundred thousand eBooks from major UK publishers such as Random House, Hachette and Penguin, together with Google’s two million editions available for public use.
Users will be able to read the books online, but download them for an offline use as well. Furthermore, book lovers will have the possibility to buy products from Google’s website directly or from any of its partner bookstores like Gardners’ Hive and Blackwell.
One month later, on November 1st, Google finally extended its eBook store to Canada. Today, readers from Canada have access to the hundred thousands books from their local publishers such as Random House, McClelland & Stewart, Douglas & McIntyre, House of Anansi and Dundurn. The two million Google free eBooks available for the public domain will be at the disposal of Canadian book lovers as well. To top that, Google has teamed up with Campus eBookstore and McNally Robinson, to enlarge their user spectrum.
Currently, Google doesn’t have an affiliate eBook Reader, but their books are compatible to most tablets and eBook Readers on the market. So far, the giant has partnered with iRiver Story HD and delivered a basic eBook Reader that reads Google eBooks, but the success of this device is highly doubted. The iRiver Story eBook Reader is a small player on a market where the big boys are playing ball with interesting products customized with attractive apps and various catchy features.
Google is probably the largest library and the most popular search engine in the world and the expansion of its eBook library to Europe and Canada has been extremely well received, especially because their books are compatible with virtually all eBook Readers out there. It is curious that Google has waited so long to move in this direction, but users are extremely pleased by Google’s enterprise. The next step would be the release of a kick ass eBook Reader, produced by the colossus, to go with its impressive library and Google might just get a change to play in the big play pin together with Amazon, Apple, Barnes & Noble, Sony and Kobo.