Lately, more than ever, users are seeking their favorite reading content on their tablets, so publishers have to carefully analyze a number of aspects before venturing into tablet-based digital formats from their previous print editions. One of the major facilitators for this transition- Adobe Digital Publishing Suite- has contributed vividly in this regard, facilitating especially those publishers who are seeking quality print editions along with producing digital material for different platforms.
Being a facilitator in this transition, Adobe has recently announced on its Blog that Time, Inc is the latest publisher to use DPS technology for its eBook editions. The Blog also mentioned: “The publishing industry has undergone considerable transformation in the last three years. With the initial launch of WIRED on the iPad, a cascade of applications have followed Condé Nast in publishing highly regarded magazine and newspaper applications to a variety of tablet and smartphone devices using Adobe DPS.”
Lynly Schambers-Lennox from Adobe explained the impact of the use of DPS technology by magazines like Time and Hearst and also elucidated how the Certification from Alliance of Audited Media will infuse trust in the extensive abilities of DPS. She said: “I think we can expect to see digital circulation continue to rise. There were a large number of tablets that are expected to come into the market by 2016, so we’re going to continue to see a significant penetration around tablets. We do know that roughly 30% of readers consumer newspapers on their tablets, and readers are becoming more and more comfortable with their tablets.”
The premier problem faced by publishers of digital books and magazines was to provide their content in a number of different screen sizes. This was especially true for Android based devices. This major problem was fueled with the rising number of devices, smartphones and tablets used by people to access magazines and newspapers. DPS successfully catered to this problem, as explained by Lynly Schambers:
“Within the platform, we want to support our publishers’ ability to rapidly produce content for all the tablets. Within InDesign have something called ‘renditions,’ where they can easily target different sized devices from a single InDesign file so they can create content that will map to the screen resolution and size of various tablets. That was a pretty big change that the publishers have been very happy with.”
With Time and Hearst joining DPS, at present, all the top five selling magazine publishers are using DPS in their digital publications. Others three top selling magazine publishers are Conde Nest, Meredith and Rodale.
This year, more than 50 million downloads of digital magazines were made through DPS. “We really focus on producing a platform that helps publishers drive revenue, and we focus on helping our publishers accelerate their readership while measuring the effectiveness of their engagement. When we talk about digital readership, with DPS you can easily publish to a wide variety of devices while still producing content on the desktop. This level of connectivity ultimately drives engagement” concluded Lynly Schambers.