Together with the release of the new Kindle Fire, several other software creators have started to release updates and upgrades, so that all the content gets full support on the new devices from Amazon. One of the first on the list is Adobe, to bring forth the Digital Publishing Suite, the innovation in the digital world that promises to do well by both magazine publishers and readers of popular titles. A goodeReader representative had an interview with Lynly Schambers-Lenox, Group Product Marketing Manager, Digital Publishing for Adobe, who had some insightful ideas to share with the public.
“It is still early and hardware manufacturers are rolling out tablets with different size and resolution dimensions. Because of this the industry, as well as consumers, haven’t necessarily settled on the 7” size as a standard. Publishers are interested in making sure their content is available on as many devices as possible. To this end, publishers are publishing content designed to accommodate how readers are consuming content based on the device they are using. I expect we will variations in form factors and screen sizes in the next couple of years as technology changes and consumer behavior evolves.”
“One of the most exciting features for the new Kindle Fire is the high definition screen, and that’s going to have a very big impact on readers. The imagery is just going to pop out from the page. The end reader is going to have that experience. They’ve just up-leveled the multi-media capabilities of the device. They have support for Dolby Digital sound, faster processing speeds, a lot more RAM, and that just means that when people are consuming these very rich magazines from Conde Nast or Meredith, the device is going to allow that level of engagement to shine through. Publishers will be looking for ways to add these interactive elements or extras to really expand the reading experience.”
It seems that lately the digital device users are very keen on e-reading, especially of magazines. In the new era of videos, advertising and live videos, the consumer is still to become accustomed with the new features he gets on Kindles, so Schamber-Lenox says. She also claims that the customers need a bit of education when it comes to the pop up infographics, supported videos, or hearing sound come out of their devices. Better knowledge on how to use an ebook reader or tablet will make users more comfortable with their devices, and with the price they pay for extra functionalities. Thus, value is created for the tab producers and of course, for publishers, who will be able to add features to their content.
A full complement of interactive titles come preinstalled on the new Kindle Fire family of devices, including: Better Homes & Gardens, Reader’s Digest, National Geographic, Vogue, The New Yorker, Wired, Vanity Fair, GQ, Glamour, Lucky, Bon Apetit, Architectural Digest, Self, Condé Nast Traveler, Golf Digest, Allure, Domino
“We’re committed to helping our publishers get on these new devices so they can take advantage of the new readers.”