Since the beginnings of digital reading, the scenario has changed a lot and many readers are shifting from E-Ink readers to full-fledged tablets, due to their wide functional capacities like video watching, internet surfing, listening to music, email exchange and access to a large range of apps.
In accordance to the new perspective of the tablet scene, both Barnes & Noble and Amazon have developed their ecosystems for the convenience of added content, whereas Kobo has used Getjar to provide its users the required ecosystem and has recently updated to Google Play. Now that all these companies have seen a year of success, what should be done next to keep engaged in the competition of the ever changing tablet market?
The most important aspect they should cover is to adopt better hardware performance abilities. Google, Asus and other market giants have adopted Quad-Core processors on their latest tablets. Now customers also expect their devices to perform better and smoother. A shift from dual core to a higher level can have many benefits such as watching 1080p videos and playing cutting edge games more conveniently. Also, the ebooks have been improving at a fast rate and customers expect their tablets to run in sync with the ebook technology, without stuttering. Lots of high quality multimedia features like maps, audio, video and touch screen interactions have been added to the ebooks that recently require better processors.
Of all the major ebook reader producers, Kobo is the only one without an ecosystem. Its bookstore doesn’t really offer original products, while Amazon and Barnes & Noble make an effort to add exclusive content to their stores every now and then. When Kobo used Getjar apps, they were usually tailored for phones rather than readers. Now with a Google certification in its lap and a complete access to Google Play, things seem to get under control, but if Kobo really wants to make a mark in the tablet market, it must develop its own app store soon.
This will provide Kobo with a better control to develop the games and apps best played on their tablets and also give an edge to the company in market.
Most of the major companies are using Android operating system in their reading devices. Amazon, Barnes & Noble and Kobo all provide an outdated version of Android on their devices. Most of them rely on the 2.3 version while the latest ones are using Jelly Bean. The need of the hour is to switch to Jelly Bean in order to provide best content and apps to the customers.
The tablets produced by Kobo and Barnes & Noble are somewhat outdated in comparison to the latest devices. Now customers can get high quality devices under $259.99 as well, which means all these companies need to make a new move in order to keep their names among the big players. The avid readers may get attracted to these devices but regular users want a lot more than a simple reader.