Just recently, Barnes and Noble broke the news of bringing its ebook store and Nook ebook readers to the United Kingdom in the middle of October. This step is the mark of the first business expansion outside the US by the market giant. Nook Simple Touch and Nook Simple Touch with Glowlight are on the top marketing list of the company as they initiate their plan. The British will be able to enjoy shopping at B&N bookstore where more than 2.5 million ebooks are available for purchase and downloads.
“We are proud to be able to offer our top-rated line of NOOK reading devices and our award-winning digital bookstore to the discerning and highly educated consumers in the UK,” said William J. Lynch, Chief Executive Officer at Barnes & Noble. “We’re confident our award-winning technology, combined with our expansive content – including books, children’s books, magazines, apps, movies and more – will bring UK customers the option they’ve been waiting for.”
The sales are going to begin from this autumn, which will allow the UK customers to enjoy expansive shopping experience at Barnes and Noble Store offering more than 2.5 million eBook titles, comics, apps and tools. Not only ebooks, but also newspapers and magazines can be obtained through the new store. Major publications can also be subscribed, including The Guardian, Times, Sun and others. As the company phrased it “UK customers will be able to read what they love, anywhere they like” on their Nook readers, mobile phones and other computing devices that feature Nook apps. The content bought by customers is extremely secure and can be accessed through Nook Cloud.
Barnes & Noble has always kept an eye on the British tablet and ebook market, as a goal for international expansion. During the month of April, the company silently discussed the expansion possibility in the Nook Dev conference which brought a large number of Android experts to analyze the ecosystem. It can also be assumed that through this development, the company is also planning to introduce its Nook Tablet line of readers in the UK as soon as the new models are released.
The expansion into the UK market collides with Waterstone’s deal with Amazon to sell Kindle ebook readers through their outlets. Waterstone had previously adopted a stern stance against Amazon, by which we can assess they would have been a major UK partner of Barnes & Noble. Another major bookstore chain, WHSMITH has a smooth partnership with Kobo and promotes the Kobo reader and its ecosystem. Be that as it may, Barnes & Noble will still enjoy the advantage of being the only market giant with a huge series of ebook readers and devices to be launched in the UK. Soon to be released in the UK are: Nook Color, Nook Tablet, Simple Touch Reader and Simple Touch Reader with Glowlight.
Barnes & Noble has revealed that deals with UK’s prime bookstores will be announced in the coming few weeks, as well as information on products, costs and accessibility to come next month.
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