Apple has always been a leader in the tablet world, providing quality products with impressive features and equipped with top notch applications. All these come in a slick package with the Apple brand on it and deserve to have the high price they display at the moment. People are impressed by iPhones, they love iPads and are willing to pay the price for such high quality merchandise. Or are they?
Together with the launch of the new Kindle Fire tablet and the brand new Nook, the request for the iPads has slightly decreased. Just slightly, because even now, Apple is able to make a large profit and a lot of people are still keen on the famous’ company products. However, the appearance of Amazon’s and Barnes and Noble’s tablets has given a gentle poke to Apple, entering the market with incredibly competitive prices.
It is a known marketing fact that the lowest price always wins, especially if those products range from “good” to “great”, and it’s safe to say that the Kindle Fire borders “great”, and so does the Nook. So what if Apple offers tablets with features that borderline “amazing”? To be fair, these days it’s awesome to have a tablet that can do what the iPad can, but do they really deserve their high prices? The original iPad can be found today with a price of $399, or maybe a little less, whereas the iPad 2 goes as high as $500, the simplest model – 16GB and Wi-Fi only. The 64GB 3G tablet may cost up to $750 and that’s almost three times more expensive than the Barnes and Noble Nook tablet that can be found with a price somewhere around $250. Amazon’s Kindle Fire has received great reviews since its market entrance a week ago and is sold online for $199.
Another factor that will influence Apple’s new pricing system is the emergence of Android 4.0 ICS, the highly flexible platform that is app friendly and gives the possibility of installing numerous applications to the Android tablet users. All these new movements in the tablet world could not have gone unnoticed by Apple, even though their iPads are still sold in millions. Keeping that in mind, the public seems to have started noticing that compared to other tablets, the iPads are a bit too expensive.
Now, with the holidays coming up, it’s highly probable that the less-costly tablets will appear on more shopping lists and Apple is close to deciding it’s high time they made a move towards slashing the iPad’s prices. They have found themselves in a similar situation with their iPhone and Apple decided, correctly, to lower the prices.
In conclusion, Amazon and B&N have proceeded splendidly for this holiday season, by offering the consumer flexible Android operated tablets, with a vast spectrum of applications and have appeared as blinking red dots on Apple’s radar. As for Apple, they are to make a decision soon and a possible solution would be a cost-efficient iPad, with fewer features or else, they will feel a stronger reduction in sales, for the first time since the iPad’s launch, back in April 2010. The unshakable giant’s attention has finally been reached and if so far it seemed unaware of the other tablets on the market, in the last weeks Apple has felt the subtle nudge and is preparing to take action. The company has always been the best in its domain and this will not change soon, even if they have to “Think Different”.